Client

Jordan Samuel Skin

Project Type

Brand Identity Packaging Print Collateral Photo Art Direction

Photographer

Stef Halmos

Jordan Samuel Skin was founded in 2012 by Seattle’s leading skin therapist and former professional ballet dancer, Jordan Samuel Pacitti. During his eleven-year performing career, Jordan found himself frequently frustrated by an irritated complexion caused by constantly sweating under hot stage lights and wearing heavy, petroleum-filled stage makeup. This experience inspired him to create his line of simple but hard-working products designed to effortlessly remove even the heaviest applications of stage makeup, using advanced, naturally sourced ingredients.

The brand identity is inspired by Jordan's time in the ballet. The aesthetic is elegant but confident, pure and clean with a touch of drama. The color palette is predominately black and white, with an occasional pop of red.