Client
Marlo Laz
Project Type
Brand Identity PackagingDesign Assistance
Martha Main
Custom Marbling
Marlo Laz is a fine jewelry brand founded by creative director and designer Jesse Marlo Lazowski, inspired by her lust for travel and bohemian spirit. The brand is designed for the bon-vivant and the aesthete, and is all about exploring the world, a passion for life, a decadent meal, la dolce vita — every day is a celebration.
The packaging is designed to reflect that bold and ultra-luxe aesthetic. Combining a custom hand-made marble pattern with rich suede textures, bold colors and an iridescent foil accent, it's fantastically over the top. The logo was inspired by hand-painted 1950's Palm Springs hotel typography.
Logo and brand typographic system.
The full jewelry packaging suite includes two-toned suede jewelry boxes and pouches in multiple sizes to accommodate all jewelry in the collection, which ranges from large statement necklaces to delicate stud earrings. The pouches arrive in a marbled drawer-style outer box with a ribbon pull tab.
Notecards in two sizes, custom scented candle and business cards. Each printed piece features the custom marble pattern created by Brooklyn based company Stone & Vein, an iridescent foil stamped logo, and an orange painted edge.