Project TypeBrand Identity Packaging Print Collateral Web Design Photo Art Direction
Erica Weiner is a cult-favorite New York based jewelry line carrying a wide variety of antique jewels sourced from Europe and the US, along with their own line that is designed and made in their Brooklyn studio. Erica has built a loyal following by sharing the stories behind each piece of jewelry she sells.
Erica wanted her website to allow visitors to experience the beauty of each piece of jewelry, while also immersing themselves in the details and history of each piece. Since her customers tend to be sophisticated and unafraid to combine both vintage and modern in one outfit, the brand aesthetic is designed to balance modern and streamlined with historical references, and a little quirk.