S.W. Basics

Project Type

Packaging Web Design Photo Art Direction Brand Identity

S.W. Basics is an all-natural, super gentle, super effective line of skincare products based on the idea that simpler is better. All of their products contain just five ingredients or less, and are formulated for everyone — even those with the most sensitive skin.

Lydia teamed up with S.W. Basics founder Adina Grigore (author of the books Skin Cleanse and Just The Essentials) to reimagine the brand identity and product packaging. The goal was to modernize the brand's aesthetic while keeping in line with the brand's core values: being simple, straightforward, approachable and fun. The new look is officially launching online and in select retailers across the US in late 2020.