Michael Nelson

Project Type

Web Design

Web Development

Michael Nelson splits his time between Nairobi and New York designing his eponymous handbag line, which is inspired by the materials, colors and textiles from Africa, and works with local artisans in Nairobi to craft each bag.

Since the bags themselves are so bold and graphic, and his product offering is relatively minimal, we saw it as an opportunity to push the design and user experience of the site outside of the bounds of the status quo for e-commerce. We wanted the website to be a collision of the hand-made and digital, so we combined hand-painted brush strokes with collage components and computer generated glitch art.